Newspapers and magazines sharing tips on latest Pujo Fashion Trends, markets bustling with enthusiastic shoppers, hawkers calling out to sell their wares, shopping malls all decked up in the Pujo aura - it's almost as if the City comes together to make every woman look like a complete diva and every man a dapper gentleman during Durga Pujo.
Preparations for Pujo and shopping start months in advance with people buying clothes and gifts for their near and dear ones. That 'Pujo-Pujo feeling' and the desire to look perfect during the five-day festivities is something every Bengali is familiar with. Markets swarming with people loaded with shopping bags and a smile on their faces - it's that time of the year again.
So, here are some of the things that are intrinsic to Pujo-r shopping for that perfect Pujo-r shaaj (dressing up)
" Tor eibar Pujoye kota jama holo"?
Sounds familiar? Being a Bengali, we are all very acquainted with the relation between the Durga puja and the notun jama or New Dress.
Pujo is that time of the year when every Bengali - from little ones to the golden agers - is dressed up in a brand new attire or 'notun jama' on each of the five days of the Durga Pujo festivities. The enthusiasm around counting the number of new clothes stocked up for those five days of festivities, especially amongst kids, is something very unique to Durga Puja.
Gariahat Market and New Market are two of the most popular shopping destinations in Kolkata.
For those who have grown up in this City would instantly feel nostalgic bringing back their childhood memories of Pujo shopping at these iconic markets.
One of the oldest shopping areas in Kolkata dating back to the colonial era, New Market is a shopper's paradise. From sarees to western wear, from shoes to fashion jewellery, one can find everything to complete that perfect Pujo look.
Another major shopping hub in South Kolkata is the Gariahat Market, lined up with stalls as well as stores selling a huge variety of clothes, shoes, bags, jewellery and home décor to suit the taste of all.
In addition to these, the Burrabazar Market, Hatibagan Market and Sealdah Market are some of the many prominent shopping locales in Kolkata.
"Shaada Shaari Laal Paar" - the first thing that comes to our minds when we think of Pujo-r Shaaj.
The quintessential Bengali look for the Pujo is a traditional red-and-white saree called the 'shaada shaari laal paar' - shaada or white saree with a bright red or maroon border, the laal paar.
It is believed that this classic shaada shaari laal paar is a celebration of femininity -white symbolizing purity and maroon or red symbolizing fertility.
Women dressed in these beautiful red-and-white sarees applying vermillion to each other's faces during Sindoor Khela in puja pandals is a sight to behold during Durga Pujo.
While markets and shopping malls are in full swing for the enthusiastic Pujo shoppers, Pujo Exhibitions are something that all shoppers look forward to months ahead of this grand festival. Boutiques and saree sellers across India come to Kolkata to be a part of various exhibitions or Pujo-r Haat, as they are often referred to, organized across the City. For those looking to buy exclusive designs and unique styles, these exhibitions are a must visit.
While Kolkatans look forward to Fashion Exhibitions in the City, such exhibitions are also popularly organized across India, including Bangalore, Mumbai and Delhi, and even abroad before Durga Pujo for the Non-resident Bengalis.